IT DirectorTech LeadSystems Architect

Portrait of Artem ArmashenkoArmashenkoArtem

Architecture for measurable business control.

If you're watching this

  • - Does growth increase complexity?
  • - Does IT not affect profits?
  • - Do decisions depend on people, not on the system?

System Friction

You are losing control if:

  • 01Strategy is disconnected from operations.
  • 02Metrics do not drive decisions.
  • 03Priorities shift under pressure.
  • 04Data is not a trusted source.
  • 05Every new project adds complexity.

Conclusion

This is not a people problem.

This is a management architecture problem.

Control Architecture

The management loop is broken

Control FlowStrategyProductDeliveryOperationsDataDecisions

Conclusion

If the loop is not closed, business becomes expensive and unpredictable.

I build the controllability loop.

From diagnostics to a working system.

  • Strategy becomes measurable
  • Constraints become visible
  • Cost of change decreases
  • Decisions accelerate

Case Library

Projects / Cases

Context
B2B Catalog (Fasteners)
Constraint
Fragmented order workflows with no visibility into margins and inventory.
Solution
Unified catalog architecture + data system + controlled order logic.
Result
  • - Visibility of assortment and profitability.
  • - Reduced manual order processing.
Context
B2B Catalog (Lighting)
Constraint
Complex product range and strong dependency on managers.
Solution
Structured data model + guided filtering + automated calculations.
Result
  • - Faster request handling.
  • - Reduced operational load.
Context
B2B Catalog (Creative Supplies)
Constraint
Assortment growth increased operational chaos.
Solution
Scalable catalog architecture + supplier integrations.
Result
  • - Controlled growth without system complexity increase.
Context
Fasteners Analytics System (Web App)
Constraint
Procurement decisions were made intuitively.
Solution
Metrics loop + data visualization + management model.
Result
  • - Predictable procurement.
  • - Conscious assortment management.
Context
Self-Development Courses (Germany)
Constraint
Marketing and product were not connected through metrics.
Solution
Funnel -> analytics -> feedback -> product adjustment.
Result
  • - Controlled conversion and predictable cohort launches.
Context
Social Network for Dancers
Constraint
User growth without a clear monetization model.
Solution
Platform architecture + value scenarios + retention model.
Result
  • - Clear unit economics and identified growth points.
Context
CPA Sites / Product Aggregators
Constraint
Traffic dependency without efficiency control.
Solution
Analytics system + A/B loop + funnel optimization.
Result
  • - Controlled cost per lead.
  • - ROI growth.
Context
Aggregators (Series / Games)
Constraint
High competition and complex navigation.
Solution
Content architecture + performant infrastructure + scalability.
Result
  • - Stable performance under growing load.

Delivery Framework

How you get a controllable system

1

Stage 1 - Diagnostics

1-2 weeks

Task

Understand where the business is losing controllability.

Result

Clarity and priorities become visible.

What you get

  • - Value chain map (how money is actually created)
  • - Top 3 system constraints
  • - 3 control metrics (not 20 KPIs)
  • - Clear 4-8 week action plan
2

Stage 2 - Constraint Mapping

Task

Design a controllable solution for the bottleneck.

Result

It is clear what exactly changes and how impact is measured.

What you get

  • - Control-loop architecture
  • - Prioritization model (what to do and what not to do)
  • - Control metrics and success criteria
  • - Pilot plan
3

Stage 3 - Bottleneck Pilot

Task

Prove impact without large-scale changes.

Result

Measurable impact and lower scaling risk.

What you get

  • - Implemented solution in a limited area
  • - Observability (metrics, reporting, control)
  • - Before -> after comparison
4

Stage 4 - Scaling

Task

Roll out the working model across the system.

Result

Growth without extra complexity or people dependency.

What you get

  • - Change standard
  • - Feedback loop (metrics -> decisions -> adjustments)
  • - Architecture evolution plan

No business downtime.No revolutions.Only controllable change.

Engagement Filter

Fit filter

I can help you if

  • B2B / operational business
  • 30+ employees
  • You have IT and data, but no coherence

Not a fit if

  • You need a developer
  • You only need a website

Start with a management diagnostic.

In 30 minutes, we will:

  • - Identify the likely bottleneck
  • - Fix 3 key control metrics
  • - Define where to start first

About and key metrics

CIO / Architect of Business Control Systems

I design controllable business systems for traditional B2B companies. I integrate strategy, metrics, operations and data into a unified control architecture. 17+ years in IT. 9+ years in leadership. Architecting the IT control layer for a 1.5B RUB revenue business, working with a 27-person team. 99.47% operational SLA. I turn complexity into control.

  • Values delivered

     

    629

  • Company revenue (RUB)

     

    1.5B

  • Experience in IT

     

    17+ years

  • Operational reliability (SLA)

     

    99.47%

Portrait

Mini FAQ

1. How is this different from consulting or a CIO role?

Consulting provides recommendations.

A CIO manages the IT function.

I design and launch a controllability loop:

metrics -> decisions -> changes -> impact validation.

The result is a repeatable system, not a report and not a position.

2. How long does it take to see results?

Initial hypotheses are formed during diagnostics.

The first measurable effect appears during the pilot (typically 4-8 weeks).

Scaling starts only after the result is confirmed.

3. Do we need to stop current processes?

No.

Work starts with the bottleneck.

Changes are introduced step by step and measured.

The business continues to operate.